Educated at a boarding school in Ipswich (St Joseph’s College) Mark Brooks started his career as a marketing executive with the Financial Times in London. This role included leading and writing and managing major direct mail campaigns, advertising and conference promotion, researching new markets, writing articles and PR, establishing telesales departments and overseeing the launch of some of the FT’s most successful publications.
He was the first full time marketing manager for any theological college in the UK and during four years doubled the student numbers and quadrupled the gift income at this international training college. He established a new global recruitment strategy, led exhibitions overseas, developed a new website and communication material and turned it round to become one of the UK’s leading colleges.
He was then asked to join Kingham Hill School as marketing manager, a school with 100 acres of grounds and 250 day and boarding boys and girls from the ages of 11 – 18 years. Again, Mark repositioned and re-branded the school producing a new prospectus, DVD, website, newsletters and other communications materials. More importantly, through diligent follow up of enquiries and establishing links with international recruitment agents and Forces, he saw the total roll achieve its greatest size in its 100 year history particularly in boarding.
During his time at Redcliffe and Kingham Hill, Mark completed an MBA which focused on schools marketing and research. His final year research dissertation, on how parents choose a private school, was sponsored and paid for by the Independent Schools Council.
Until January 2010 Mark was a co-director of a leading recruitment and strategy consultancy working alongside a former HMC Head. Half Mark’s work was the recruitment of Heads and Principals for UK and many international independent HMC, GSA, Cobis and IAPS schools, the other half of the business was working with school governors on strategy, mergers & acquisitions, marketing consultancy and marketing recruitment.